France: Red Star FC and Kappa present a customisable shirt with dedicated adhesive badges

Red Star FC (National 1) and its Italian equipment manufacturer Kappa have presented the "first-ever progressive and customisable football shirt," announced the club on 06/08/2021. This shirt features a system of adhesive badges designed by the agency BETC, which has been accompanying the club since 2019. The shirt will be worn by the players during the 2021-22 season.

"At Red Star, the players, staff and supporters have Red Star in and on their hearts. But at Red Star, it's not just about football, there are other battles that the club is fighting. Other ideas that we want to defend on other grounds. Our new home and away shirts have an innovative and unique feature: the bottom of the crest is, this year, designed with Velcro so that different badges can be attached. These badges will carry the messages that Red Star wishes to convey," said the club based in Saint-Ouen (Paris, FRA).

Three badges are already available on the Red Star online shop ("Notre Cœur Notre Force", "Bauer" and "Refugees Welcome") at a price of €9.90 per pack. "Throughout the season, other badges, reflecting…