Serie A TIM: BitMex (cryptocurrency trading), AC Milan's first ever sleeve sponsor

BitMex, a Seychelles-based cryptocurrency trading platform owned by HDR Global Trading Limited, has become a main partner and sleeve sponsor of AC Milan (Serie A TIM) from the 2021-22 season as part of a multi-year agreement, announced the club on 10/08/2021.

BitxMex is the first brand to feature on AC Milan's sleeve, although Italian clubs have been able to display a sleeve sponsor since the 2018-19 season.

BitMex has the status of main partner, the first level in the sponsorship hierarchy of the Milanese club. "The BitMEX brand will feature on the sleeve of both the men's and women’s team playing kit in all competitions, including the UEFA Champions League, and on the sleeve of the Rossoneri's eSports team, AQM - marking another first for the club. AC Milan and BitMEX will focus on innovation, progress, and inclusion as central pillars in the activation of this partnership," said the club.

• "Our partnership with AC Milan is the start of a hugely exciting new chapter for BitMEX as we look to ramp up brand awareness and increase understanding of crypto. AC Milan is one of the…