Premier League: Sonos (audio developer) "official sound partner" of Liverpool FC since 2021-22

Sonos, an American audio developer, has become the "official sound partner" of Liverpool FC (Premier League), as part of a "multi-year agreement" from 2021-22, announced the Merseyside club on 10/08/2021.

"From the sound of the Kop to the acoustics-amplifying design of the new Main Stand, the Reds and the city have an unmistakable connection to sound. The global deal is Sonos’ first sports partnership (level 4 in Liverpool FC's sponsorship hierarchy) and will look more deeply at the intimate connection between fans and the sound of sport, as well as creating immersive sound experiences for both fans and players to enjoy," said the club.

"There's a clear harmony between Liverpool FC and Sonos, we both share a great passion for the soundtrack of our experiences. Sound is what makes Anfield such a special place, when our supporters get behind the team the 12^th man creates game-changing sound, something we can't wait to hear again this season. We're really looking forward to working with Sonos to connect our supporters around the world to the sound of Anfield," said Matt Scammell…