UEFA: Expedia Group (travel operator), extends as a partner of the Champions League for 2021-22

Expedia Group, an American online travel booking group (flights, accommodation, car rentals, etc.), has extended as an "official travel partner" of the Champions League for the 2021-22 season, announced UEFA on 10/08/2021. The rights also cover the UEFA Super Cup, the Youth League finals and the Futsal Champions League finals.

The partnership continues to be activated through Expedia Group's brands Expedia and Hotels.com. "Expedia Group will leverage its Champions League sponsorship as a key pillar of its marketing communications. Throughout the season, both Expedia and Hotels.com will be promoted with multi-market brand campaigns, highlighting the enormous power travel has to strengthen connections, unite football fans with their teams and get them back in stadiums at Europe's most prestigious club football competition," said UEFA.

"Hotels.com will continue to celebrate the unique experience of the Champions League and travel by providing exclusive access to pitch-side experiences throughout the season. Expedia will showcase itself as the ultimate travel companion via content and…