Ligue 1: Playbetr (betting), regional partner of Paris Saint-Germain in Latin America for 2021-2024

Playbetr, a Bulgarian sports betting operator, has become a regional partner of Paris Saint-Germain (Ligue 1 Uber Eats) in Latin America for three seasons (2021-2024), announced the club on 10/08/2021.

Playbetr has the status of regional partner, the fifth level in PSG's sponsorship hierarchy. "Playbetr will thus benefit from the ever-increasing popularity of one of the world's most influential sports clubs in Latin America and will secure exclusive marketing rights for its users. Playbetr will benefit from the installation of Digital Overlay technology at the Parc des Princes, which will target Latin American audiences. This innovative system - the first of its kind in France - geo-localises the adverts displayed on the LED screens around the pitch by adapting the messages to the broadcaster's audience," said the club.

In 2021-22, Paris Saint-Germain has five sports betting partners: Unibet for the French and European markets, 22Bet for the African market, Fonbet for the CIS and Russia, Leyu (Yabo Sports) for the Asian market, and now Playbetr for Latin America.

With the official…