"Welcoming a superstar like Messi is extraordinary" (H. Bodinier, VMATCH)

"The signing of Lionel Messi at Paris Saint-Germain is a great opportunity for everyone. In terms of image for PSG, for Ligue 1 and for France, welcoming a superstar like Messi is extraordinary, at all levels. For PSG, it is a dream come true. For the Ligue 1 Uber Eats, it is an additional value: in the negotiation of international rights, we have already seen the benefits of Neymar Jr. coming to PSG in 2017. For Amazon, which has just acquired the rights to Ligue 1, it's a great opportunity to attract people to their subscription offers," said Hervé Bodinier, president and founder of the sports marketing agency VMATCH, to News Tank Football on 10/08/2021.

Lionel Messi signed a two-year contract with Paris Saint-Germain (2021-2023 + 1 optional additional year) on 10/08/2021. Faced with FC Barcelona's (LaLiga Santander) economic difficulties, the Argentine six-time Ballon d'Or winner was unable to renew his contract with the Blaugrana club for a 22^nd season.

"From a commercial point of view, the timing is perfect for Paris Saint-Germain. The club is in the final year of its contract…