Paris Saint-Germain: Accor, Ooredoo, Qatar Airways... reactions from partners of the club and Messi

"Welcome to our limitless team," stated ALL ("All Live Limitless", Accor group's loyalty programme), main shirt sponsor of Paris Saint-Germain (Ligue 1 Uber Eats), on the occasion of Paris Saint-Germain's signing of Lionel Messi (2021-2023, + 1 optional additional season) on 10/08/2021. Like many other sponsors of the Parisian club, the Accor group has created a visual especially for the occasion which features the club's five summer recruits (Gianluigi Donnarumma, Sergio Ramos, Achraf Hakimi, Georginio Wijnaldum and Leo Messi).

"Legends land in Paris", reads a post by Qatar Airways on its social networks, published on 11/08/2021. "Together we are invincible," said Hisense, a Chinese TV manufacturer. "Will PSG be our first six-star team?" jokes EA Sports, the publisher of the FIFA video game, while the game currently only offers team ratings ranging from zero to five stars. While on its Twitter account, EA Sports didn't hesitate to feature a virtual model of Lionel Messi in the foreground, despite the player being an ambassador for Konami, EA's Japanese competitor, which develops…