LaLiga: partnership with Kore Software to optimise its sponsorship strategy

Kore Software, a US-based management solutions company, has become a partner of LaLiga "to optimise its approach to partnership and activation management and support its global growth," announced the body on 10/08/2021.

"LaLiga will leverage Kore Software's intelligence platform to manage global sales initiatives and sponsorship deals. In adopting this technology, LaLiga secures best-in-class activation and fulfillment, deal measurement, sales and pipeline management and performance reporting. Kore Software’s solution will provide LaLiga with real-time partnership success measurement for commercial deals across different countries and currencies," said the Spanish league.

"LaLiga has grown from being a national league in 2013 to a global entertainment business with more than 50 commercial partners. Partnering with Kore will allow us to sustain this rapid growth while making campaigns more memorable and impactful. Our growth strategy is driven by technologies that deliver greater insights and share them among global teams," said Oscar Mayo Pardo, executive director at LaLiga.

Spain…