adidas, which acquired Reebok in 2006 (€3.1bn), sells the brand to Authentic Brands Group for €2.1bn
Authentic Brands Group (ABG), a US-based brand management company, has acquired the Reebok brand from adidas AG for €2.1bn, announced the German equipment manufacturer on 12/08/2021. The transaction, led by P Morgan (financial advisor) and Hengeler Mueller (legal advisor), is expected to close in the first quarter of 2022.
Reebok's revenue fell...