Bundesliga: ChiQ (household appliance) extends as partner of Borussia Dortmund for 2021-22

ChiQ, a sub-brand of Hong Kong electronics giant Changhong (household appliances), has extended its partnership with Borussia Dortmund (Bundesliga) for the 2021-22 season, announced the group on 09/08/2021. This new agreement was negotiated by Sportfive, Borussia Dortmund's marketing agency until 2025-26.

ChiQ will continue to benefit from the status of "BVB partner", the fourth level in the sponsorship hierarchy of the German club. The brand founded in 2014 has been a partner of Borussia Dortmund since 2019-20. "ChiQ will work with the top German football club to enhance the gaming experience for football fans and consumers worldwide," said Changhong Europe.

"With its continued commitment to developing people-centric connected home systems, CHiQ has established a presence in 11 European countries since entering this market in 2017. The brand plans to continuously expand its business in the region, with a focus on Italy, Portugal and the UK. ChiQ expects its collaboration with BVB to significantly increase brand awareness across Europe," said the Hong Kong group founded in 1958.