Brazil 2014: World Cup gets 672m tweets and 3bn Facebook interactions over course of event

The 2014 World Cup (in Brazil, from 12/06/2014 to 13/07/2014) generated 672m tweets on the micro-blogging platform Twitter and 3bn interactions (posts, comments and likes) from 350m people on the social network Facebook.

During the group phase of the 2014 World Cup there were 300m Twitter messages and 1bn interactions on Facebook concerning the...