BT Sport: launch of "Hype Mode", new broadcasting features to "engage younger audiences"

BT Sport has launched "Hype Mode", a set of new features to enhance the broadcasting of matches, during Manchester United - Leeds United (5-1), the 2021-22 Premier League opener, on Saturday 14/08/2021.

"The Hype Mode feature will include a range of graphics designed to engage younger audiences. The on-screen descriptions highlight key plays, shot tracers lined with graphics such as blazes of fire, player runs augmented with smoke trails, and larger-than-life on-pitch graphics to denote shot speeds (see images below). Geared towards children and adults alike, it features fun, action-themed on-screen descriptions to provide a revolutionary new way of enjoying live football," said the British pay-TV group on 13/08/2021.

"The BT Sport app will provide an enhanced version of its popular Manager Mode feature on both small and large screen devices - a revolutionary functionality launched last season. The upgraded feature includes an updated mini map showing both teams’ real-time formations, plus key data such as player touches and time spent in the opposition's half. Individual speed data…