Portugal: Betano (betting), first ever sleeve sponsor of SL Benfica for three seasons (2021-2024)

Betano, a betting operator belonging to Athens-based group Kaizen Gaming, has become the first ever sleeve sponsor of SL Benfica (Liga Portugal Bwin) for three seasons (2021-2024), announced the club on 13/08/2021.

"Betano will also be featured in Benfica’s matches in all European competitions. The sports betting brand joins the restricted nucleus of partners with visibility on the club’s jersey. In addition to this exposure on the club shirt, the collaboration between the two entities also involves a set of features and activations in Benfica's various channels, mainly digital," said the Portugese club.

"This is a partnership with great dimension for the club, with a brand that is well established in sports and entertainment. Betano stands out for its innovation, especially on digital platforms, something with which we identify ourselves," said Domingos Soares de Oliveira, CEO of SL Benfica.

The Lisbon club also entered a partnership with Premier Bet, a sports betting operator belonging to the British group GOAT Interactive, which has become the club's first ever regional sponsor on…