Paris Saint-Germain: Hisense France doubles its turnover after one year of partnership

Hisense France, a national subsidiary of the Chinese electronics group (telephones, televisions, household appliances), "has seen revenue increase by 101% over one year" since the launch of its partnership (on 10/08/2020) with Paris Saint-Germain (Ligue 1 Uber Eats), announced the group on 16/08/2021. Hisense France posted a turnover of €103m for the 2020 financial year (compared to €69m in 2019, +49%).

"Hisense France, a key market for the brand, has seen its TV sales increase by 100% year-on-year in the first six months of 2021 alone, backed by a six-percentage point growth in brand awareness between 2020 and 2021," said the brand, which is an official partner (3^rd level) of PSG for the 2020-2023 cycle.

"The first year of the partnership has helped drive enormous sales and brand awareness of the Hisense brand. Hisense’s first campaign with the club earlier this year, ‘Details makes the difference’, which saw players Neymar Jr, Keylor Navas, Ángel Di María, Ander Herrera and Presnel Kimpembe, generated huge engagements across social and digital channels," said Hisense France, which…