Adidas-Manchester United: Herbert Hainer predicts sales of €1.89bn over 10 years
The partnership between Adidas and Manchester United (Premier League) "marks a milestone for us when it comes to merchandising potential. We expect total sales to reach £1.5bn [€1.89bn] during the duration of our partnership," said Herbert Hainer, CEO of Adidas, on 14/07/2014.
Adidas will replace Nike as the official kit supplier of Manchester...
