Tennis: Lacoste extends as sports and lifestyle equipment supplier of Novak Djokovic until 2025

Lacoste has extended as a sports and lifestyle equipment supplier of Serbian tennis player Novak Djokovic until 2025, announced the French clothing brand on 24/08/2021.

The world No. 1 ATP player (to date) became a global ambassador for the French brand from the 2017 edition of the French Open Grand Slam tournament until 2022. The financial value of the first cycle of the partnership was €9m per season.

Lacoste has since offered a sportswear line dedicated to Novak Djokovic, with the Serbian player's own brand logo on the left sleeve of the collection's polo shirts and jackets. The range also includes lifestyle clothing and accessories. The agreement does not concern the supply of footwear, Asics being the footwear supplier of the "Djoker" since 2018 (agreement extended for several seasons in 2021).

• Novak Djokovic was previously an ambassador for the Japanese clothing brand Uniqlo Sector: design, manufacture and distribution of clothing Founded: 1984 Shareholding: Fast Retailing Group (Tadashi Yanai: 21.7%, largest shareholder) Stock Listing: Tokyo Stock Exchange… from…