Serie A TIM: Nexen Tire (tyres, KOR) regional partner of AC Milan from 2021-22

Nexen Tire, a South Korean tyre manufacturer, has become a regional partner of AC Milan (Serie A TIM) for the Italian market from the 2021-22 season, announced the club on 25/08/2021.

"As part of the new partnership, Nexen Tire aims to enhance its brand presence in the Italian market through the enhanced visibility both at the San Siro Stadium and online. The South Korean tire manufacturer is also committed to consolidating the relationship with its existing customer base through exclusive product giveaways and Rossoneri experiences," said the Milanese club, which generated €36.7m in sponsorship revenue over the 2019-20 season.

Nexen Tire joins AC Milan's other regional partners (sixth level) Premier Bet (sports betting, for Africa) and HappyBet (sports betting, for Germany and Austria). Nexen Tire has also been the sleeve sponsor of Manchester City FC (Premier League) since 2017-18 (£10m/€11.2m per season). Furthermore, the South Korean group has been an international partner of Eintracht Frankfurt (Bundesliga) since 2012-13.