UEFA: Heineken (beer) partner of UEFA women's competitions until 2024-25

Heineken, a Netherlands-based beer company, has extended its partnership with UEFA and become a partner of the women's competitions organised by the European body for four seasons (2021-2025), announced UEFA on 26/08/2021.

The four-season partnership includes the Women's Champions League, Euro 2022 and 2025, the Under-19 and Under-17 Championships and the Euro Futsal. Heineken will also support "UEFA's Together #WePlayStrong initiative, which aims to encourage more girls and women to play football," explained the body.

"The partnership will provide Heineken with additional ticketing, hospitality, branding and pouring opportunities as well as digital fan activations such as the 'Heineken Goal of the Round' in the UEFA Women's Champions League and UEFA Women's Euro, and in stadium activations and experiences for fans such as the 'Heineken Best Seat in the House'," added UEFA. The European body has been in partnership with the Dutch beer brand since 1994.

Heineken joins Grifols (healthcare), PepsiCo (beverages), Visa (payment solutions), Just Eat Takeaway.com (meal delivery service)…