FFF: Betclic succeeds PMU as betting partner until the 2026 World Cup (2021-2026)

Betclic Group, a French sports betting operator, has become the official sports betting partner of the French Football Federation for five years (2021-2026), i.e. until the 2026 World Cup to be held in Canada, the United States and Mexico, announced the FFF on 27/08/2021.

"The number one online sports betting operator thus becomes an official partner of the French national teams (second level in the sponsorship hierarchy), a major partner of the Coupe de France and a partner of amateur football," said the French Federation.

The partnership began on 01/08/2021 and will end on 30/07/2026. This agreement will be accompanied by an annual payment of between €5 and €8m.

Betclic succeeds the French sports and horse betting operator PMU, a major partner of the Federation over the 2010-2021 cycle, which has provided an estimated €8m per year since 2017.

Betclic is also the official sports betting partner of Ligue 1 Uber Eats and Ligue 2 BKT (2020-2023) through the LFP. The bookmaker is also a partner of the Top 14 (2020-2024) through the LNR and title sponsor of the Betclic Élite via the LNB…