esports: Amazon, 1st title sponsor of the European Masters, Riot Games' 2nd European Championship
Amazon has become the title sponsor of the European Masters starting with the 2021 summer segment and for both 2022 segments (spring and summer), according to LoL Esports, Riot Games' marketing arm for its esports circuit, on 30/08/2021. As part of the partnership, the European Masters will be renamed the "Amazon European Masters".
The American...