Premier League: West Ham United adopt new crest to be used from 2016-17

After polling supporters, West Ham United (Premier League) have adopted a new crest that will be used starting in 2016-17, the club announced on 17/07/2014. The 2016-17 season will see the east London team leave Upton Park to play in the Olympic Stadium.

77% of the fans were in favour of changing the logo, according to a survey conducted by the British agency YouGov SMG, and 56% were in favour of the logo presented by the club. Nearly 10,000 West Ham supporters answered the SMG YouGov survey. "This represents a credible and robust sample of the total supporter base. The results provided to West Ham clearly state that the new crest is supported by the majority of fans. This concludes one of the most thorough supporter consultation processes ever conducted by a Premier League club with regards to a new crest," said Frank Saez, SMG YouGov's Managing Director.

The new crest aims to simplify the crest used since the 1990s. The castle will disappear and the word "London" will appear at the bottom. This inclusion was heavily criticised by the fans on social networks. "From all the emails…