Marketing: Puma and its ambassadors inaugurate new French headquarters in Strasbourg (FRA)

Puma invited 23 athletes and artists as brand ambassadors, members of the "PUMAFam", to the inauguration of its new 4,222 m2 headquarters in Strasbourg (Bas-Rhin, FRA) in the Wacken business district, near the European Parliament, on 24/08/2021.

"#PUMAFam gathered in Strasbourg to share their experiences and ambitions and proudly wear the colours of the leaping feline. The 23 athletes and artists (including Florent Manaudou, Olivier Giroud, Robert Pires, etc.) took over their HQ. To mark the occasion, the brand gathered its 23 ambassadors on the rooftop of this new building, overlooking the city of Strasbourg," said the German equipment manufacturer, which shared "exclusive digital content" with its community throughout the event.

Puma has been based in Illkirch-Graffenstaden, south of Strasbourg, for many years and is thus reaffirming its presence in the Grand-Est region of France. The ambition is to be both a local player and an international brand. The design of the building itself, entrusted to the architectural firm DRLW, was carried out in collaboration with a group of 50 Puma…