Marketing: Uber Eats to roll out 40 new adverts, 2 for each Ligue 1 Uber Eats club

Uber Eats, a meal delivery service and application, has activated its partnership with the LFP and has presented 40 billboards, consisting of two advertising spots (8 seconds long) dedicated to each Ligue 1 Uber Eats club, which will be broadcast from 12/09/2021 to 21/05/2022, announced the group on 01/09/2021.

"For its second season as title partner of Ligue 1, Uber Eats is innovating around its now cult 'It's good to love football' by adapting it to each city and club in Ligue 1. For a successful football evening, what better way than to order from your favourite restaurant on the app?" said Uber Eats, title sponsor of Ligue 1 for the 2020-2022 cycle (€15m per season).

"This is why, for the very first time, Uber Eats and Buzzman (an advertising agency) have designed no less than 40 billboards, 2 for each of the 20 clubs in the French league. Before, during and after each match, the brand will broadcast team-specific comedies using local football and culinary references that will make football fans smile throughout the season. From Clermont to Marseille passing by Lorient, each fan…