Brazil 2014: 2014's final may have better ratings than 2010's, say European broadcasters

"The fully audited global figures for Sunday’s match [Germany-Argentina, 1-0 aet, the final of the 2014 World Cup, 13/07/2014] will not be known for some time, but broadcasters are already optimistic that the numbers may approach or even surpass the 909m who watched the Spain v Netherlands final in 2010," said PEPPTV, the Platform for European Promotion of TV, on 14/07/2014.

Aside from the viewership records seen in Germany, Belgium and the Netherlands during the 2014 World Cup in Brazil (from 12/06 to 13/07/2014), PEPPTV noted that "broadcasters have also been quick to grasp the opportunities provided by online distribution".

The Germany-Brazil semi-final (7-1, in Belo Horizonte, on 08/07/2014) was watched live online by a "record number": 8.4m people in Europe and in the Middle East, including 2.35m on mobile platforms set up by TV broadcasters for the 2014 World Cup. The fixture also established the record number of tweeted messages for a sports game, with 35m tweets.

The Germany-Argentina final (Maracanã Stadium in Rio de Janeiro, on 13/07/2014) established the record number of…