Serie A TIM: DigitalBits (crypto), sleeve sponsor of Inter Milan from 2021-22 for €85m

Zytara Labs, a subsidiary of US fintech company Zytara Inc specialised in banking services and digital assets (tokens, NFT, etc.), has become the sleeve sponsor of FC Inter Milan (Serie A TIM) via its blockchain brand DigitalBits from 2021-22, announced the club on 02/09/2021. This multi-year partnership is valued at €85m.

As part of the agreement, Zytara Labs becomes Inter's "official global digital banking partner", while DigitalBits takes on the status of "official global cryptocurrency". DigitalBits will display its XDB digital currency on the sleeves of Milan players. The value of the contract is reported to be €5m per year according to Italian media.

Zytara aims to integrate its cryptocurrency payment solution into Inter's mobile app. "The Inter App will become the primary way to purchase tickets to all Inter home game matches, making the app the entry point to connect for Inter fans globally," said the club.

DigitalBits will provide app users with the possibility of paying in cryptocurrency (XDB) at the stadium, in the club's physical points of sale, as well as on its online…