World Rugby: Richard Heaselgrave appointed as chief revenue and fan engagement officer

Richard Heaselgrave has been appointed as chief revenue and fan engagement officer at World Rugby, announced the body on 03/09/2021. This is a new position that partially assumes the responsibilities of Marissa Pace, the outgoing chief marketing officer.

"In line with the continued advancement of World Rugby's organisational structures to effectively support the key pillars of the strategic plan (2021-2025), Heaselgrave will have overarching responsibility for all of World Rugby's commercial, broadcast, marketing and digital activities to deliver an integrated revenue and fan growth strategy, including focusing on new opportunities in the digital space," explained the body.

Richard Heaselgrave, who held a similar position at Tennis Australia (2014-2020), the body responsible for organising the Australian Open Grand Slam tournament, advises rights holders, brands and agencies as CEO of Fourth Consulting, a firm he set up in 2020. He was previously chief commercial officer of the English Football League (EFL) between 2012 and 2014, and vice-president of business development for the…