ExclusiveSponsorship: "We needed to strengthen our visibility in France" (Frank Ribuot, Randstad France)

"The strengthening of our sports sponsorship policy is linked to my arrival in France 15 months ago. I have become accustomed to highlighting the values that sport conveys in order to develop our business. On the other hand, during my numerous and regular visits to the regions, branches and clients, I was able to see that Randstad needed to strengthen its visibility in France in order to better highlight its expertise," said Franck Ribuot, president of Randstad France, to News Tank Football on 01/09/2021.

Between June and July 2021, the French subsidiary of the Dutch human resources group has become a "training partner" and training shirt sponsor of Olympique de Marseille (Ligue 1 Uber Eats) for three seasons (2021-2024), a major partner and jersey sponsor of Castres Olympique (Top 14) for 2021-22, a major partner of Racing 92 for three seasons (2021-2024) as well as a sponsor of French sailors Clara Fortin and Martin Louchart for the 2021 Transat Jacques Vabre.

"All of our sports partnerships also have a social dimension that resonates with Randstad group's commitment and the…