LaLiga: Sorare (NFT) signs a licensing agreement with LaLiga Santander and LaLiga SmartBank

Sorare, a French startup and developer of a blockchain enabled fantasy football platform, has signed a licensing agreement with LaLiga to produce digital trading cards (NFTs) featuring LaLiga Santander and LaLiga SmartBank players, announced the Spanish League on 09/09/2021.

"LaLiga is the first of the top 5 world football leagues to sign a major NFT partnership. It will allow LaLiga to expand the clubs' international brands by reaching new fans and creating a new revenue stream," explained Sorare, which signed its first sports licensing agreement with the Pro League (Belgium) on 23/10/2018.

"The partnership represents a major milestone for Sorare as it strikes a deal for the first time with one of the biggest leagues in the world. The partnership means that Sorare now has the majority of the top 100 football clubs in the world under license. Sorare plans to partner with every one of the world's top 20 football leagues by the end of 2022," explained the French company, which has raised €44m since it was founded three years ago and is preparing to raise €500m according to…