China: China Media Group (CCTV) extends Olympic Games TV rights (2026-2032)

News Tank Football - Paris - News #227998 - Published on 10/09/21 at 17:20
©  CIO
Thomas Bach, IOC president (back) and Shen Haixiong, CMG president - ©  CIO

China Media Group (CMG), China's leading state-owned media group (founded on 21/03/2018) and parent company of China's state-owned broadcasting group CCTV, has extended its broadcasting rights in China and Macau for the Summer and Winter Olympic Games for the 2026-2032 cycle, on 09/09/2021.

The agreement includes the 2026 Olympic Winter Games in...

©  CIO
Thomas Bach, IOC president (back) and Shen Haixiong, CMG president - ©  CIO

Welcome! This article is only available to subscribers.

3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Subscribe

Already a subscriber ?

Login with login details


I have lost my login details

Login with your email address
We will send you a pincode