Italy: EA Sports (video games), title sponsor of the Supercoppa Italiana from 2022-23

EA Sports, an American video game publisher belonging to the Electronic Arts group, has acquired the naming rights to the Supercoppa Italiana from the 2022-23 season, according to the Lega Serie A, the competition's organising body, on 10/09/2021. The competition will be known as the "EA Sports Supercup". EA Sports succeeds PS5 (PlayStation, console), the title sponsor of the 2021 edition.

As part of the agreement, EA Sports has also become an official partner of the Serie A TIM and the Coppa Italia. FIFA 22, EA Sports' football video game, remains the official licensee of the eSerie A TIM, the esports competition organised by the Lega Serie A.

"Beginning exclusively in EA Sports FIFA 22, the new agreement includes 14 exclusively licensed teams, bringing more of the unique characteristics of Italian football and each of its storied clubs to the game. The agreement also includes exclusive rights to Serie A activations, including the authentic integration of Serie A into FUT (FIFA Ultimate Team mode) Team of the Week, FUT Serie A Team Of The Season and an all new EA Sports Player of…