Premier League: Leeds United, first football club to sell official merchandise on TikTok (press)

Leeds United FC (Premier League) has entered into a merchandising agreement with TikTok (Douyin in Asia) to become "the world's first football club" to sell merchandise directly on the Chinese social media platform, announced the club on 10/09/2021.

As a TikTok "shopping partner", Leeds United, which has over 440 000 followers on the social network (as of 13/09/2021), will benefit from a new feature developed in partnership with Canadian e-commerce platform Shopify, which will allow the club to add a "shopping" tab to its TikTok profile and tag products in its video content.

"We are really excited about the prospect of using digital channels to allow fans across the world to easily purchase and wear Leeds United replica kits. We’ve seen huge engagement on TikTok since we launched on the platform. By integrating our retail products with TikTok, we hope to not only attract new audiences for Leeds United but also provide a seamless shopping experience for fans on the platform," said Aaron Duckmanton, global head of digital at Leeds United FC.

• Currently no products are on sale on the…