Serie A TIM: Juventus FC opens its first official pop-up store in Asia in Hong Kong

Juventus FC (Serie A TIM) has launched its first official pop-up store in Asia in Hong Kong, announced the club on 09/09/2021. Located in Times Square, "Hong Kong's most prestigious landmark building and one of the top 10 most popular touristic spots", this ephemeral space is open from 06/09 to 24/10/2021. The club's trophies will be on display from 06/09 to 03/10/2021.

"As the first European football club to win all possible international and domestic trophies, Juventus decided to bring all eight of them to the exhibition in order to showcase them for their loyal and passionate Hong Kong-based fans. The pop-up store also features an opportunity for fans to experience the latest in Juventus fashion, pose for a photo in front of the Allianz Stadium, as well as take in a collection of classic club shirts. In addition, Juventus fans can also purchase Bianconeri merchandise at the pop-up store!" said the club.

The pop-up store is "a unique opportunity created for Juventus fans in the Asia-Pacific region as part of Juventus’ ongoing commitment to both grow closer to their global fanbase…