Premier League: Parimatch (betting), partner of Aston Villa, Brighton & Hove Albion and Southampton

Parimatch, a sports betting operator of Ukrainian origin based in Limassol (Cyprus), has become an "official betting partner" (second level) of the Premier League clubs Aston Villa FC, Brighton & Hove Albion FC and Southampton FC, for three seasons (2021-2024), announced the Cypriot company on 13/09/2021.

"The contracts cover multiple offline and digital rights, tickets and hospitality, club merchandise, exclusive access to club assets, and much more. The agreements also include several exciting upcoming joint projects, advertisements, and giveaways," said the betting operator.
 
Thanks to these new agreements, Parimatch is now a partner of six Premier League clubs for the 2021-22 season. The bookmaker became an official partner (second level) of Chelsea FC for three seasons (2021-2024), on 09/08/2021. The Ukrainian company has also extended as an official partner of Everton FC (third level) and as a betting partner (third level) of Leicester City FC, with both agreements initially covering the 2020-21 season.

"Our determined expansion into global sports propositions is the subject of…