ExclusiveSports betting: "The French betting market is not the Wild West" (Q. Etievant, ZEbet)

"Young adults (18-25) are an integral part of the betting market and its growth in recent years. A consultation led by the ANJ with the operators will take place in the coming weeks. The rules exist and are known to all market players. The French betting market is not the Wild West," said Quentin Etievant, e-business marketing director of the group ZEturf, parent company of the sports betting operator ZEbet, to News Tank Football on 14/09/2021.

"Our marketing investments in horseracing remain lower than those made in football, even if the balance has tended to level out over the years. At the risk of surprising, ZEturf has long suffered from a lack of advertising solutions to address its core target on digital. There will never be a plethora of media offers around the races. Partnerships and sponsorships are new tools for us, which have enabled us and will continue to enable us to grow and assert our position on the market," explained Etievant, while ZEturf has become title sponsor of the Prix d'Amérique Races (Harness racing, a form of horse racing) and of Tony Parker's (French…