Spain: Socios.com becomes a "global fan engagement partner" of LaLiga from 2021-22

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become a "global fan engagement partner" (second level) of LaLiga from 2021-22, announced the Spanish professional league on 14/09/2021. Socios.com has 1.3 million users in over 120 countries.

"Socios.com and LaLiga will work together to create new opportunities for the league's more than 800 million global fans to engage actively with the brand through the platform's cutting-edge blockchain technology solutions," said the body.

As part of the partnership, Socios.com will offer its users "the chance to get closer than ever to their heroes and to access unique rewards such as official products, signed jerseys, free tickets and once-in-a-lifetime opportunities."

Four clubs 2021-22 LaLiga Santander display the fan engagement platform among their partners (FC Barcelona, Levante Union Deportiva, Club Atlético de Madrid and Valencia CF). Valencia CF will display its official fan token ($VCF by Socios.com) as the main shirt sponsor in 2021-22 (as will FC Inter…