"At DAZN we tried secondary sports and tertiary sports but none of that stuff works" (J. Skipper)
"At DAZN we tried secondary sports and tertiary sports, thinking 'they can't work on pay-TV, but there are 17 million hardcore badminton fans. We just gotta get 9% to sign up and you've got 300,000 people.' None of that stuff works. What works is top of the pyramid rights that people have to see," said John Skipper, former executive chairman of...