"At DAZN we tried secondary sports and tertiary sports but none of that stuff works" (J. Skipper)

"At DAZN we tried secondary sports and tertiary sports, thinking 'they can't work on pay-TV, but there are 17 million hardcore badminton fans. We just gotta get 9% to sign up and you've got 300,000 people.' None of that stuff works. What works is top of the pyramid rights that people have to see," said John Skipper, former executive chairman of the OTT platform DAZN (from March 2018 to May 2021), to the US business and finance website Bloomberg on 13/09/2021.

"(At DAZN) the most pertinent learning and the most profound learning was getting a glimpse into just how a subscription streaming service works, particularly how a sports streaming service works," said the man who also worked as an executive at ESPN for more than 20 years.

"I grew to understand quite acutely what a difficult technological challenge it is to distribute content in real-time at scale. You're trying to do dozens of games in a short period of time, a sports weekend. That is exponentially more complicated than delivering a large repository of content that is already in the computers. Netflix isn’t sending 900,000…