European Cups: Topps (collectable cards) to produce NFTs for UEFA competitions

Topps, a manufacturer of collectable cards and stickers, has extended its partnership with UEFA and will continue to benefit from exclusive licensing rights to the Champions League (men's and women's) and the Europa League for three seasons (2021-2024), announced the US company on 14/09/2021. The new agreement also includes the licensing rights to the Europa Conference League, the European body's new continental competition.

"Topps continues to expand its product portfolio and add a new dimension to the collectors' and trading card community. With the required third-party IP clearances, Topps will also be creating versions of selected collectibles products as Non-Fungible Tokens (NFTs)," explained the manufacturer of collectables.

"Only Topps will offer physical and digital collectibles products for the UEFA Champions League and all other UEFA club competitions from the 2021-22 season onwards," said Patrick Rausch, the company's chief marketing officer. Topps has had the licensing rights to UEFA's competitions since 2015-16, having replaced its main competitor, Panini (ITA).