Ligue 1 Uber Eats: OOGarden, back shirt sponsor of Olympique Lyonnais for 3 seasons (2021-2024)

OOGarden, an e-commerce platform for gardening products, has become a major partner and back shirt sponsor of Olympique Lyonnais (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 17/09/2021. The agreement was negotiated by the marketing agency Sportfive.

The company based in Auvergne Rhône-Alpes (FRA) has the status of major partner, the second level in the sponsorship hierarchy of OL. "Created in 2006 by Sylvain Legoux, OOGarden, an online gardening products brand with a strong presence in France and Northern Europe, wanted to increase its notoriety by expanding its communication strategy to sports marketing," said the French club.

OOGarden will be displayed on the top part of the back of OL's shirts from the club's fixture against Paris Saint-Germain (Matchday 6 of the 2021-22 Ligue 1 Uber Eats) on Sunday 19/09/2021. The brand thus replaces Deliveroo, which was a back shirt sponsor (top) of the Lyon club over the 2019-2021 period.

"OOGarden will also be featured on a display system during matches at the Groupama Stadium, and will benefit from a range of…