ExclusiveCrypto-assets: "Fan engagement and its monetisation, is a major challenge" (M. Tézenas, Sporsora)

News Tank Football - Paris - Interview #228871 - Published on 22/09/21 at 10:20
©  D.R.
Magali Tézenas du Montcel, managing director at Sporsora - ©  D.R.

"Fan engagement and its monetisation is one of the major challenges for all rights holders. We need to engage them as far away from their territory as possible, to create close links despite the different geographical areas," said Magali Tézenas du Montcel, managing director at Sporsora, to News Tank Football on 20/09/2021.

"In the same way that...

©  D.R.
Magali Tézenas du Montcel, managing director at Sporsora - ©  D.R.

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