NBA: Bibigo (food, South Korea) becomes the LA Lakers' jersey sponsor for $100m over 2021-2026
Bibigo, a South Korean ready-made food brand owned by the conglomerate CJ Group, will become the jersey sponsor of the Los Angeles Lakers (NBA) from 2021-22, announced the Californian franchise on 20/09/2021. The agreement was negotiated by the marketing agency Sportfive.
The sponsorship deal will be worth $100m (€85.2m) over five seasons...