Sport UnlimiTECH: "Sportstech won't be successful without public procurement" (C. Messina, MyCoach)

"French sports technology is not yet a success story. We are ambitious entrepreneurs sitting on a powder keg that could explode at any moment if we don't act. There won't be success without public procurement. If Barack Obama had not created a public procurement order to accompany Elon Musk in Space X, he would not have been able to carry out the project. In France, we have major brands (Decathlon, Orange, GL Event, etc.) that are pushing our sport tech. Now, we need this public procurement that comes from the top to enhance our business models," said Cédric Messina, president and founder of MyCoach, during the workshop "French sportstech: a sector in the starting blocks" at the Sport UnlimiTECH event, held in Lille (FRA), on 23/09/2021.

The first stage of the Sport UnlimiTECH tour, a B2B event dedicated to "sportstech", the sports and innovation sector, is being held at the Grand Palais in Lille (FRA) on Thursday 23 and Friday 24/09/2021. For this first round table, Cédric Messina was accompanied by Isabelle de Cremoux (Seventure Partners), Claire Rabès (GIE France Sport…