esports: Asos (fashion retailer), main jersey sponsor of Fnatic (GBR) for 2021-2023

Asos, a British e-commerce company specialised in ready-to-wear clothing and cosmetics, has become the main jersey sponsor of Fnatic for three years (2021-2023), announced the British esports organisation on 24/09/2021.

The agreement with Asos, the first in esports for the company, will begin with the 2021 Worlds, the LoL World Championships held in Iceland, which Fnatic will attend from 05/10 to 05/11/2021. The deal was negotiated by Sportfive, the marketing agency commissioned by Fnatic to find a new main shirt sponsor for its teams following the end of its partnership with OnePlus (smartphone, CHN).

As part of the agreement, Asos and Fnatic will offer a variety of content combining lifestyle apparel and Fnatic esports players, through virtual reality experiences or augmented reality filters. The two brands will also work together on the creation of an alternative third jersey as well as digital jerseys and in-game experiences.

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