Washington Capitals: Caesars Sportsbook (betting), signs NHL's first ever jersey sponsorship deal

Caesars Sportsbook, an American sports betting operator belonging to the Caesars Entertainment Corporation group (hospitality and gambling), will become a pocket sponsor of the Washington Capitals (NHL) from 2022-23, as part of the first jersey sponsorship deal in the history of the North American league, announced the National Hockey League on 24/09/2021. The deal is worth $6m (€5.1m) per season, according to US media.

After allowing branding on players' helmets from 2020-21, the NHL will now allow its 32 franchises to display a jersey sponsor from 2022-23. The Caesars Sportsbook logo will be visible on the right-hand pocket space (7.62cm x 8.89cm) of the Washington Capitals' home and third jerseys at its home games at the Capital One Arena. The American league allows franchises to sign two different contracts for home and away games (as for helmet sponsorship agreements).

The NBA has allowed its franchises to market jersey sponsorship space (pocket) since 2017-18. MLS has had sponsors on its jerseys since its inception in 1996. Only the main shirt and sleeve sponsorship spaces…