Serie A TIM: Bitget (crypto-trading) becomes Juventus FC's first ever sleeve sponsor

Bitget, a Singapore-based crypto-asset trading platform, has become the first ever sleeve sponsor of Juventus FC (Serie A TIM) from the 2021-22 season, announced the club on 28/09/2021. The Bitget logo will be visible on Juventus' sleeve for the Champions League from 29/09 (match versus Chelsea FC) as well as in the Italian championship from the Turin (ITA) derby versus Torino FC on 02/10/2021.

"This partnership will allow Bitget great visibility thanks to the large global audience that Juventus reaches. The agreement confirms, once again, how the club has always had an eye on the future, its most advanced technologies, how it continues to attract the Asian market, and companies of global importance," said the club. The deal is the first sponsorship agreement signed by Bitget.

The cryptocurrency trading platform has the status of official partner, the third level in Juventus FC's sponsorship hierarchy. The value of the agreement negotiated by the agency IMG has not been communicated. For comparison, Cygames (video games, JPN), Juventus FC's back shirt sponsor, pays €7.5m annually to…