adidas France: first activation featuring Leo Messi aimed at youngsters in the Île-de-France region

News Tank Football - Paris - News #229718 - Published on 29/09/21 at 14:00
©  RVZ via adidas
Lionel Messi - adidas partnership - ©  RVZ via adidas

adidas has activated its partnership with Lionel Messi via a campaign that aims to "celebrate football and send a message to the future generation of the Île-de-France (Paris) region" through a promotional video and by distributing more than 2,200 footballs signed by the Argentine star in 17 cities in the Île-de-France region, announced the...

©  RVZ via adidas
Lionel Messi - adidas partnership - ©  RVZ via adidas

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