LaLiga: launch of "LaLiga Tech" to offer technological solutions for sports companies

LaLiga has launched "LaLiga Tech", a range of technological solutions aimed at helping "accelerate the digital transformation of the industry," announced the Spanish league on 28/09/2021. The proposed solutions are divided into three main areas: "fan engagement, content enhancement and competition management" (see below).

"Available as managed services via the cloud, LaLiga Tech solutions are used to create new direct-to-consumer channels, enhance and protect content with real-time data and digitise key management processes. All solutions are interconnected under a single data-based ecosystem, delivering new insights that can be used to drive wider growth across the organisation," said the body.

"Sports and entertainment has an enormous opportunity to build on its emotional connection with fans by taking a data-led approach to understand fan behaviours and design modern, engaging and profitable experiences. Our products have been specifically created for the sector and are supported by the human resources that have turned LaLiga into a digital leader over recent years," said Miguel…