Rugby: a new visual identity for the EPCR Challenge Cup from 2021-22

"Ahead of the December kick-off of the 2021-22 European club season (see schedule below), EPCR is pleased to announce a rebrand of the Challenge Cup incorporating a new, dynamic visual identity for the tournament, officially renamed the 'EPCR Challenge Cup'," said the body on 01/10/2021. The visual redesign was developed in collaboration with the creative agency Designwerk.

"Content strands celebrating diversity, embracing inclusion and promoting accessibility will be available primarily on a new fan-focused tournament Instagram account epcr_challengecup and this will complement additional material on EPCR’s other social media channels as well as on epcrugby.com," added the body.

"A modified format for the 2021-22 season will see 15 clubs with 10 European titles between them competing in three pools of five based on their rankings from last season's leagues," said EPCR.

Rugby European Cups: calendar for the 2021-22 season

• Round 1 - 10, 11, and 12/12/2021
• Round 2 - 17, 18, 19/12/2021
• Round 3 - 14, 15 and 16/01/2022
• Round 4 - 21, 22 and 23/01/2022
• Heineken Champions Cup Round of…