Crypto-assets: an explosion in sports (NFT, tokens), market valued at €460m in 2021

News Tank Football - Paris - News #230086 - Published on 04/10/21 at 10:40
©  AS Roma
DigitalBits (Zytara) pays a total of €36m to AS Roma as the club's shirt sponsor - ©  AS Roma

More than 40 sponsorship deals have been made by crypto operators in football in 2021-22 (as of 30/09/2021). However, it is the entire sports industry that has been affected by the "cryptocurrency" phenomenon: stadium and arena naming agreements, shirt sponsorship, fan engagement partnerships... These new players are investing heavily in the...

©  AS Roma
DigitalBits (Zytara) pays a total of €36m to AS Roma as the club's shirt sponsor - ©  AS Roma

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