Basketball: Betclic, title sponsor of the Portuguese men's and women's leagues (€3m in total)

Betclic Group, a sports betting operator, has become a partner of the Portuguese Basketball Federation (FPB) and title sponsor of the men's and women's professional leagues for three seasons (2021-2024), announced the body on 28/09/2021. The leagues are now known as Liga Betclic and Liga Betclic Feminina.

"The amount, which reaches a total investment of around €3m for both competitions - half of the amount in sponsorship and the other half in brand activations - is the result of the partnership protocol signed between the FPB and Betclic," explained the Federation. This total amount of €3m will be shared equally between the two leagues (€500,000 per season for each division).

Betclic is thus intensifying its strategy of partnerships in basketball after concluding a naming rights agreement for the Betclic Élit , the French men's basketball championship (previously named Jeep Élite), with the LNB (€1.3m per year over 2021-2024). In France, the bookmaker is also a partner of the LFP (2020-2023) and the FFF (2021-2026).