Premier League: Norwich City FC launches "1J Esports", the club's official esports team

Norwich City FC (Premier League) has launched "1J Esports", its official esports team, which will compete on the FIFA 22 video game (published by EA Sports) "with plans to evolve into other gaming titles in the future," announced the club on 30/09/2021. Norwich City FC had previously announced the British in-game ad platform Bidstack, as its first ever esports partner, on 24/09/2021 (see below).

"We are excited to take the club’s first major step into esports and gaming, exploring the new opportunity presented to engage and connect with the next generation of fan. Esports is the fastest growing element of both the entertainment and sports industries and with esports and gaming engagement numbers at their highest ever levels - now is the perfect time for the club to seize that opportunity and diversify into the esports space," said the club.

"Our ambition is to create a best-in-class esports entity with a sustainable business model that provides a welcoming community for all levels of players, creating an engaging platform that fans across the globe can interact with," added the…